Good communication is a basic building block for building a good business – nice to have a great idea, cause, product or service, but unless the market finds out about it, it might as well not exist.
Without adequate marketing, the business potential of your opportunity will always remain unfulfilled. At Symfonie Consulting we like to look at business cases holistically, from business planning and fund-raising points of view as well as marketing and communication angles. Often a stated business need perceived by you, the client, may be overshadowed by other issues uncovered through intense cooperative review. So, let’s get those basic business building blocks right!
As part of our comprehensive advisory services to help legacy businesses or start ups succeed, we provide support to company owners and boards at the operational, communication and financial level resulting in the successful launch, repositioning and/or long-term growth of a company, increasing its attractiveness to clients and potential investors.
Our Consulting Principals
Meet our team members.
Paul Kucera
Senior Consulting Associate
Symfonie’s Partner responsible for business development, marketing and communication, Paul Kucera has been active on CEE markets since arriving from Australia in the early 90s. Within SymVest he is has co-responsibility for pipeline development and partner management for both the Lipa Real Estate and Microbrewery funds.
A recognized expert, he has a wealth of legacy and start-up communication experience. Having been involved in a host of new projects as well as having worked for numerous corporations and brands, he understands intimately both the needs of today’s owner/visionaries as well as top managers.
His prior experience includes work in advertising, marketing and public relations / public affairs. Sector experience includes: defense, telco, public sector, FMCG, petrochemical, mining, industry, pharma, finance, banking and NGOs. He was Board Member of the Czech PR agency association (APRA) on several occasions as well as an ICCO (global PR agency association) executive board member in 2002-2004 and co-authored the current internationally accepted Stockholm PR Charter.
Věra Netušilová
Senior Consulting Associate
Symfonie’s Partner co-responsible for business development, marketing and communication, Věra Netušilová assists SymVest targeted investments with marketing and communication and mentoring
After 17 years in management roles at Generali and ING Bank, Věra decided to go her own way, utilizing experience from HR, business, fintech and finance in the corporate and startup scenes under her own consulting brand. She have been assisting companies and startups to manage their challenges for close to 10 years, helping founders to manage their companies in a creative manner and engage their colleagues to build sustainable brands. Věra’s passion for numbers, data and structures is combined with a passion for fashion and art, having founded startups EFA+JOBS and CREATiWO and helping other women to “dare to become” via mentoring.
David MacKinnon
Senior Consulting Associate
David is an accomplished life sciences & information technology executive, entrepreneur and recognized leader in sales, marketing and business development.
An experienced leader and strategic thinker David has successfully led industry-recognized sales & marketing teams, both in the multi-national corporate setting and the high growth new venture life sciences and health information technology (HIT) sector. Hailing from Canada, David is our point person for operations and client business in North America, assisting with EU companies wanting to enter this market and vice versa. David is committed to collaboration and developing value-based relationships. Whether it be internally involving staff and colleagues or working with partners and clients, teamwork is always the focus, having partnered with competitors, academic institutions, professional associations and others across Canada, the United States, Europe and Japan.
How we work
The basics of communication have not changed, however the tools being used are evolving, as are certain approaches. When we add to that the different goals, needs and target groups of our clients, it becomes clear that the ability to create „best-of-class“ and scalable teams is in order. Where we cannot manage a need directly, we work with the best players on the Czech and CEE markets in content creation, digital and offline communication.
As a group involved with P2P fund management, investment management and fund-raising, we are uniquely positioned to understanding your needs from a top and bottom-line point of view. Before embarking on communication strategy creation or execution, we need to understand your business and your goals. Only then can we develop a bespoke approach to help you reach those goals.
Our services
Our services are either provided directly by the team or we in-source, however you always have one point of contact stewarding individual activities to ensure targets are being met smoothly and correctly:
strategic consulting
government relations
brand creation
media relations
investor relations
media monitoring/analysis
community relations
crisis communication
business to business
business to consumer
grass roots organization
content creation and management
social media campaigns
digital campaigns
offline campaigns
web development, coding and app development
Business English Through Case Studies
We use articles, case studies and podcasts from leading international business publications to help managers improve their English communications skills while being challenged think deeply about business issues and exploring innovative ways of addressing the challenges. Benefits of the case study approach include:
•Expanding active vocabulary
•Understanding a variety of accents and speech cadences
•Engaging in meaningful discussion around issues facing today’s managers
•Improving grammar and word usage
•Developing writing skills
Course content and curriculum is tailored to meet managers specific needs and objectives. Classes are led by experienced managers.
